iryna merkulova

Hi, I’m Iryna, a Montreal-based Digital Designer with a passion for creating thoughtful, effective, and visually engaging digital experiences.

My background spans both creative and technical fields, allowing me to bridge strategy, design, and execution. I enjoy solving complex problems, bringing structure to ambiguity, and creating work that balances functionality with thoughtful visual design.

I believe good design should feel intuitive, purposeful, and human.

I have a great experience in designing digital marketing campaigns across multiple website components and retail channels, email design and performance optimization and high-volume production of marketing assets for web and retail promotions

Fashion Retail

Media Agency

Client-based design work across multiple industries, creating digital campaigns, display ads, and marketing materials within an agency environment at Mediative | Yellow Pages Group.